Archives for the month of: June, 2015

Today Apple is introducing a new collection in the Education section of the App Store entitled “Real-World Learning.” We’re honored that our Art Authority K-12 for iPad app is one of the five titles they’re featuring. For each app in the collection, Apple has created a free set of lesson plans tailored towards real-world learning with that app. In our case, their multimedia iBook “Art Authority Lesson Ideas” provides specialized plans for ages 5-12, 12-14 and 14-18. And the lessons are not just about art. Art Authority is used as the jumping off point for lessons about Literacy, Social Studies, and History too.

RealWorldLearning

The plans include both app-based and real-world activities, such as museum visits, poem writing, and drawing. One activity is specifically based on Picasso’s The Old Guitarist, and another is about the impact of the Byzantine Empire. Objectives, overviews and even rubrics are provided for each activity, along with the activity details.

Apple feels that the benefits of the plans include:

  • Enriching the classroom with works of world-famous artists
  • Enabling comparison of works within the app, and to real life
  • Engaging students and building anticipation by exploring artists before visiting real art museums
  • Inspiring work in other subjects.

This is not the first time that Apple has featured our app in a high visibility education event. It was also called out by Phil Schiller as one of seven “amazing” iPad educational apps in a Special Educational Event at the Guggenheim Museum, and has been featured in a number of Apple’s Back to School programs.

We love it that Apple loves our app. As Apple continues changing the world in incredibly meaningful ways, it’s nice to know that we’re helping out too.

Year 5 of the Art Authority Summer Intern Program kicked off earlier this week. For the first time, orientation was held through a couple of multi-person Google Hangouts. Over a dozen interns participated, with the sessions led by Art Authority’s intern manager Celia. Art Authority’s president, Alan, also dropped in. We expect close to 20 interns by the time they all get started.

InternHangourForBlog

The kickoff was very successful. Interns could see each other and Art Authority staff, as they shared a bit about themselves, learned details of what they would be doing over the summer, and asked questions. Google Hangout was particularly appropriate, not just because it enhances the way interns can learn and interact, but also because it serves as a great example of one of the main goals of the program: helping modern-day art majors become familiar with Internet-based tools that will be essential to many of their jobs in “the real world.”

The Art Authority Summer Intern Program is in fact structured around this goal of getting ready for the current-day Internet-enhanced real world. Interns work from their dorm rooms, home offices, or other location of choice, with the principal requirement being a good Internet connection. They use, and thus become intimately familiar with important Internet tools like Google drive, Google docs, and Skype as key parts of their day-to-day activities. Not to mention using and becoming familiar with apps in general and our industry-leading Art Authority app line in particular. And they learn how to structure and allocate their time in a “non-traditional” office environment.

Of course being art majors, we also want them to learn about art, while helping to enhance our art apps at the same time. This year the Intern Program is focusing on less well-known, but still significant, western artists, none of whom are currently in the Art Authority collection. Using mainly Internet-based information sources, each intern will be become familiar with a different set of these artists, and help us in adding a number of works by each artist to the app. In the process, we hope they will gain invaluable insights into the artists involved, but more importantly into the Internet-era processes that go into creating a leading-edge modern-day art resource like Art Authority.

Stay tuned for more about the program throughout the summer.