As you may have heard, Art Authority was featured in an article on “Applied Reading” in the New York Times Book Review last Sunday. The article begins by pointing out how “electronic textbooks” are “more effective” as learning tools than traditional paper-based solutions:

“Who wants merely… to squint at a tiny printed reproduction of a still life by Pieter Claesz — an artist who was sharing pictures of food centuries before Instagram was invented — instead of popping open a full-screen version to better study the composition?”

The article serves as a perfect example of its own point. In the print (“treeware”) version of the Times, the article includes, quite literally, “a tiny printed reproduction of a still life by Pieter Claesz” (as shown in Art Authority for iPad).

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There is a fundamental defect in the printed version of the paper however, which prevents you from “popping open a full-screen version to better study the composition.” You can however do this in the online version of the article (and as part of this post as well). And of course you do it even better in the app itself.

The fact that an electronic version of a Book Review article is fundamentally better than a print version of the same article is certainly a sign of the Times. As we think is Art Authority. Thank you New York Times for making your (and our) point so well!